{"id":6646,"date":"2022-01-20T10:57:51","date_gmt":"2022-01-20T09:57:51","guid":{"rendered":"https:\/\/made-in-brand.com\/brand-strategy-and-creation\/"},"modified":"2022-05-20T16:34:06","modified_gmt":"2022-05-20T14:34:06","slug":"brand-strategy-and-creation","status":"publish","type":"page","link":"https:\/\/made-in-brand.com\/en\/brand-strategy-and-creation\/","title":{"rendered":"Brand strategy and creation"},"content":{"rendered":"<p>[vc_row content_placement=&#8221;middle&#8221; simple_background_color=&#8221;#000000&#8243;][vc_column]\n\t\t\t<!-- START STRATEGIE DE MARQUE &amp; CREATION EN REVOLUTION SLIDER 6.2.23 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_27_1_wrapper\" data-source=\"gallery\" style=\"background:transparent;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_27_1\" style=\"\" data-version=\"6.2.23\">\n\t\t\t\t\t<rs-slides>\n\t\t\t\t\t\t<rs-slide data-key=\"rs-28\" data-title=\"Slide\" data-ssop=\"true\" data-invisible=\"true\" data-anim=\"ei:d;eo:d;s:1000;r:0;t:fade;sl:0;\">\n\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/made-in-brand.com\/wp-content\/uploads\/2022\/03\/banniere-home-page.jpg?resize=1100%2C330\" title=\"banniere home page\" width=\"1100\" height=\"330\" data-bg=\"p:50% 10%;f:92% 80%;\" class=\"rev-slidebg\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-27-slide-28-layer-1\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"#fff\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;xo:24px;y:c;yo:-13px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:30;l:90;ls:2px;fw:800;\"\n\t\t\t\t\t\t\t\tdata-dim=\"minh:0px;\"\n\t\t\t\t\t\t\t\tdata-frame_0=\"o:1;\"\n\t\t\t\t\t\t\t\tdata-frame_0_chars=\"o:0;rY:90deg;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"e:power4.inOut;sp:1500;\"\n\t\t\t\t\t\t\t\tdata-frame_1_chars=\"e:SFXBounceStrong;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;e:circ.inOut;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:8;font-family:Poppins;\"\n\t\t\t\t\t\t\t>BRAND & CREATION STRATEGY \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_27_1',rl:[1240,1024,778,480],el:[550],gw:[1240],gh:[550],type:'standard',justify:'',layout:'fullwidth',mh:\"0\"});\n\t\t\t\t\tvar\trevapi27,\n\t\t\t\t\t\ttpj;\n\t\t\t\t\tfunction revinit_revslider271() {\n\t\t\t\t\tjQuery(function() {\n\t\t\t\t\t\ttpj = jQuery;\n\t\t\t\t\t\trevapi27 = tpj(\"#rev_slider_27_1\");\n\t\t\t\t\t\tif(revapi27==undefined || revapi27.revolution == undefined){\n\t\t\t\t\t\t\trevslider_showDoubleJqueryError(\"rev_slider_27_1\");\n\t\t\t\t\t\t}else{\n\t\t\t\t\t\t\trevapi27.revolution({\n\t\t\t\t\t\t\t\tsliderLayout:\"fullwidth\",\n\t\t\t\t\t\t\t\tduration:\"7000ms\",\n\t\t\t\t\t\t\t\tvisibilityLevels:\"1240,1024,778,480\",\n\t\t\t\t\t\t\t\tgridwidth:1240,\n\t\t\t\t\t\t\t\tgridheight:550,\n\t\t\t\t\t\t\t\tspinner:\"spinner7\",\n\t\t\t\t\t\t\t\tperspective:600,\n\t\t\t\t\t\t\t\tperspectiveType:\"global\",\n\t\t\t\t\t\t\t\teditorheight:\"550,768,960,720\",\n\t\t\t\t\t\t\t\tresponsiveLevels:\"1240,1024,778,480\",\n\t\t\t\t\t\t\t\tprogressBar:{disableProgressBar:true},\n\t\t\t\t\t\t\t\tcustomEases: {\n\t\t\t\t\t\t\t\t\tSFXBounceStrong:true\n\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t\tfallbacks: {\n\t\t\t\t\t\t\t\t\tallowHTML5AutoPlayOnAndroid:true\n\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t}\n\t\t\t\t\t\t\n\t\t\t\t\t});\n\t\t\t\t\t} \/\/ End of RevInitScript\n\t\t\t\tvar once_revslider271 = false;\n\t\t\t\tif (document.readyState === \"loading\") {document.addEventListener('readystatechange',function() { if((document.readyState === \"interactive\" || document.readyState === \"complete\") && !once_revslider271 ) { once_revslider271 = true; revinit_revslider271();}});} else {once_revslider271 = true; revinit_revslider271();}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n[\/vc_column][\/vc_row][vc_row row_content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1642622972381{padding-top: 60px !important;}&#8221;][vc_column]<div class=\"edgtf-section-title-holder  \" style=\"text-align: center\">\n\t<div class=\"edgtf-st-inner\">\n\t\t\t\t\t\t\t<h1 class=\"edgtf-st-title\" >\n\t\t\t\tBRAND STRATEGY &amp; CREATION\t\t\t<\/h1>\n\t\t\t\t\t\t\t<\/div>\n<\/div>[vc_row_inner css=&#8221;.vc_custom_1642630849095{padding-top: 40px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Brand strategy, or branding, is an integral part of creative strategy. From the search for a name to the creation of your logo, our team will assist you in creating your brand identity according to the codes linked to your sector of activity, but also to your positioning and your values.<\/p>\n<p><strong>Why branding?<\/strong><\/p>\n<p>It is about giving your company a strong identity and a unique personality. It allows you to stand out from the competition because of your originality and uniqueness. You become more easily identifiable thanks to your different universe in the eyes of your prospects and customers.<\/p>\n<p><strong>Brand strategy how?<\/strong><\/p>\n<p>The visual elements of your brand are an integral part of your identity: logo, graphic charter, visual supports&#8230; and will play the role of business card with your communication targets.<\/p>\n<p>It is therefore essential to take care of this part and its graphic identity in order to become memorable with your interlocutors!<\/p>\n<p><strong>The logo and graphic charter<\/strong><\/p>\n<p>Your logo attests to your seriousness, informs your target group about your activity and represents the values of your brand. The creation of a graphic charter supports the visual identity and will help to maintain consistency in the use of communication media and messages.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<strong>Visual aids<\/strong><\/p>\n<p>Whether they are web (banners, visuals&#8230;) or print (business cards, flyers, brochures, posters, signage, packaging&#8230;) all your visuals must have a graphic coherence, be aesthetic and efficient. Carefully crafted materials that are aligned with your brand strategy will leave a lasting impression on your target audience, demonstrating your seriousness and making you memorable.<\/p>\n<p><strong>Our working method to find your brand identity:<\/strong><\/p>\n<ul>\n<li>Team brainstorming and creative brief to identify your expectations.<\/li>\n<li>For the logo, we propose 2 to 3 creative directions, you choose and we refine according to your selection.<\/li>\n<li>For the media, we offer you a design and content adapted to your graphic charter as well as to your target and communication objectives.<\/li>\n<\/ul>\n<p><strong>Would you like to use our team for your branding?<\/strong><\/p>\n<p>Do not hesitate to contact us via our contact form![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;pack_hp&#8221; css=&#8221;.vc_custom_1642628807235{margin-top: 60px !important;margin-bottom: 60px !important;padding-top: 40px !important;padding-right: 5% !important;padding-bottom: 40px !important;padding-left: 5% !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h3 style=\"color: #fff; text-align: center; text-transform: capitalize; margin-bottom: 0px;\">IF YOU ARE INTERESTED IN BRANDING &amp; CREATION<\/h3>\n<p style=\"color: #fff; text-align: center; font-family: 'Angelface' !important; font-size: 32px; margin-top: 15px;\">Take a look at this pack below<\/p>\n<p>[\/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1642631313414{padding-top: 20px !important;}&#8221; el_id=&#8221;bann_suggestion&#8221;][vc_column_inner el_class=&#8221;bann_btn&#8221;]<div class=\"edgtf-banner-holder img_hp_col3 edgtf-visible-on-default edgtf-banner-info-centered\">\n    <div class=\"edgtf-banner-image\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/i0.wp.com\/made-in-brand.com\/wp-content\/uploads\/2022\/04\/1-pack.jpg?fit=800%2C800&amp;ssl=1\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/made-in-brand.com\/wp-content\/uploads\/2022\/04\/1-pack.jpg?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/made-in-brand.com\/wp-content\/uploads\/2022\/04\/1-pack.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/made-in-brand.com\/wp-content\/uploads\/2022\/04\/1-pack.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/made-in-brand.com\/wp-content\/uploads\/2022\/04\/1-pack.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/made-in-brand.com\/wp-content\/uploads\/2022\/04\/1-pack.jpg?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/made-in-brand.com\/wp-content\/uploads\/2022\/04\/1-pack.jpg?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/made-in-brand.com\/wp-content\/uploads\/2022\/04\/1-pack.jpg?resize=650%2C650&amp;ssl=1 650w, https:\/\/i0.wp.com\/made-in-brand.com\/wp-content\/uploads\/2022\/04\/1-pack.jpg?resize=600%2C600&amp;ssl=1 600w, https:\/\/i0.wp.com\/made-in-brand.com\/wp-content\/uploads\/2022\/04\/1-pack.jpg?resize=100%2C100&amp;ssl=1 100w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" data-attachment-id=\"6136\" data-permalink=\"https:\/\/made-in-brand.com\/en\/made-in-brand\/1-pack\/\" data-orig-file=\"https:\/\/i0.wp.com\/made-in-brand.com\/wp-content\/uploads\/2022\/04\/1-pack.jpg?fit=800%2C800&amp;ssl=1\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"1 pack\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/made-in-brand.com\/wp-content\/uploads\/2022\/04\/1-pack.jpg?fit=800%2C800&amp;ssl=1\" \/>    <\/div>\n    <div class=\"edgtf-banner-text-holder\" style=\"background-color: rgba(0,0,0,0.01)\">\n\t    <div class=\"edgtf-banner-text-outer\">\n\t\t    <div class=\"edgtf-banner-text-inner\">\n\t\t        \t\t            <h4 class=\"edgtf-banner-subtitle\" >\n\t\t\t            PACK STARTER\t\t            <\/h4>\n\t\t        \t\t        \t\t            <p class=\"edgtf-banner-title\" >\n\t\t                from 1600\u20ac\t                <\/p>\n\t\t        \t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<\/div><a itemprop=\"url\" href=\"https:\/\/made-in-brand.com\/en\/our-packages\/\" target=\"_self\"  class=\"edgtf-btn edgtf-btn-medium edgtf-btn-wired btn_img light\"  >\n\t<span class=\"edgtf-btn-background-holder\"><\/span>\n\t<span class=\"edgtf-btn-text\">read more<\/span>\n<\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; row_content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1642624172790{padding-top: 60px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;strategy_hp&#8221;][vc_single_image image=&#8221;5595&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center; font-size: 18px; margin-bottom: 0px;\">STRATEGY<br \/>\nBRAND &amp; CREATION<\/h3>\n<details style=\"text-align: justify;\">\n<summary style=\"text-align: center; text-decoration: underline; color: #666;\">read more&#8230;<\/summary>\n<p style=\"text-align: center;\">Our team of Made in Brand experts will help you create your visual identity: logo research, graphic charter, media, images.<\/p>\n<p style=\"text-align: center;\">We remain convinced that the creation of a good logo is essential for the credibility of a company and its brand image. But also your positioning, the values of your company and the codes of your sector of activity.<\/p>\n<\/details>\n<p>[\/vc_column_text]<a itemprop=\"url\" href=\"https:\/\/made-in-brand.com\/en\/brand-strategy-and-creation\/\" target=\"_self\"  class=\"edgtf-btn edgtf-btn-medium edgtf-btn-wired light\"  >\n\t<span class=\"edgtf-btn-background-holder\"><\/span>\n\t<span class=\"edgtf-btn-text\">Discover<\/span>\n<\/a>[\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;strategy_hp&#8221;][vc_single_image image=&#8221;5597&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center; font-size: 18px; margin-bottom: 0px;\">STRATEGY<br \/>\nMARKETING &amp; COMMUNICATION<\/h3>\n<details style=\"text-align: justify;\">\n<summary style=\"text-align: center; text-decoration: underline; color: #666;\">read more&#8230;<\/summary>\n<p style=\"text-align: center;\">Depending on your objectives (awareness, generating more sales or building loyalty), we develop your communication strategy as a team. Together we define your targets, your challenges, your communication objectives and your action plan to make your business take off.<\/p>\n<\/details>\n<p>[\/vc_column_text]<a itemprop=\"url\" href=\"https:\/\/made-in-brand.com\/en\/marketing-communications-strategy\/\" target=\"_self\"  class=\"edgtf-btn edgtf-btn-medium edgtf-btn-wired light\"  >\n\t<span class=\"edgtf-btn-background-holder\"><\/span>\n\t<span class=\"edgtf-btn-text\">Discover<\/span>\n<\/a>[\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;strategy_hp&#8221;][vc_single_image image=&#8221;5599&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;expertisemarge&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center; font-size: 18px; margin-bottom: 0px;\">STRATEGY<br \/>\nDIGITAL<\/h3>\n<details style=\"text-align: justify;\">\n<summary style=\"text-align: center; text-decoration: underline; color: #666;\">read more&#8230;<\/summary>\n<p style=\"text-align: center;\">Our Made in Brand team supports you in the following areas:<br \/>\nWeb writing, Copywriting, SEO strategy, social media management, Facebook Ads or Google Ads campaigns.<\/p>\n<\/details>\n<p>[\/vc_column_text]<a itemprop=\"url\" href=\"https:\/\/made-in-brand.com\/en\/the-digital-strategy\/\" target=\"_self\"  class=\"edgtf-btn edgtf-btn-medium edgtf-btn-wired light\"  >\n\t<span class=\"edgtf-btn-background-holder\"><\/span>\n\t<span class=\"edgtf-btn-text\">Discover<\/span>\n<\/a>[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; row_content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1642624291088{padding-top: 40px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;strategy_hp&#8221;][vc_single_image image=&#8221;5601&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center; font-size: 18px; margin-bottom: 0px;\">PHOTO &amp; VIDEO<br \/>\nPRODUCTION<\/h3>\n<details style=\"text-align: justify;\">\n<summary style=\"text-align: center; text-decoration: underline; color: #666;\">read more&#8230;<\/summary>\n<p style=\"text-align: center;\">Do you need photo and video content (advertisements, reports, video animations) for your company to stand out from the competition?<br \/>\nMade in Brand will put you in touch with quality partners.<\/p>\n<\/details>\n<p>[\/vc_column_text]<a itemprop=\"url\" href=\"https:\/\/made-in-brand.com\/en\/photo-and-video-production\/\" target=\"_self\"  class=\"edgtf-btn edgtf-btn-medium edgtf-btn-wired light\"  >\n\t<span class=\"edgtf-btn-background-holder\"><\/span>\n\t<span class=\"edgtf-btn-text\">Discover<\/span>\n<\/a>[\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;strategy_hp&#8221;][vc_single_image image=&#8221;5603&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; el_class=&#8221;expertisemarge&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center; font-size: 18px; margin-bottom: 0px;\">MARKET<br \/>\nANALYSIS<\/h3>\n<details style=\"text-align: justify;\">\n<summary style=\"text-align: center; text-decoration: underline; color: #666;\">read more&#8230;<\/summary>\n<p style=\"text-align: center;\">We carry out comprehensive market research with trend and competition analysis. We are looking for business opportunities to grow your business.<\/p>\n<\/details>\n<p>[\/vc_column_text]<a itemprop=\"url\" href=\"https:\/\/made-in-brand.com\/en\/market-analysis\/\" target=\"_self\"  class=\"edgtf-btn edgtf-btn-medium edgtf-btn-wired light\"  >\n\t<span class=\"edgtf-btn-background-holder\"><\/span>\n\t<span class=\"edgtf-btn-text\">Discover<\/span>\n<\/a>[\/vc_column][vc_column width=&#8221;1\/3&#8243; el_class=&#8221;strategy_hp&#8221;][vc_single_image image=&#8221;5605&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center; font-size: 18px; margin-bottom: 0px;\">COACHING &amp;<br \/>\nTRAINING<\/h3>\n<details style=\"text-align: justify;\">\n<summary style=\"text-align: center; text-decoration: underline; color: #666;\">read more&#8230;<\/summary>\n<p style=\"text-align: center;\">Would you like to learn the basics of a good communication strategy?<\/p>\n<p style=\"text-align: center;\">Do you want to set up levers yourself? Whatever your expectations and needs, we will support you in your development process.<\/p>\n<\/details>\n<p>[\/vc_column_text]<a itemprop=\"url\" href=\"https:\/\/made-in-brand.com\/en\/coaching-training\/\" target=\"_self\"  class=\"edgtf-btn edgtf-btn-medium edgtf-btn-wired light\"  >\n\t<span class=\"edgtf-btn-background-holder\"><\/span>\n\t<span class=\"edgtf-btn-text\">Discover<\/span>\n<\/a>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row content_placement=&#8221;middle&#8221; simple_background_color=&#8221;#000000&#8243;][vc_column][\/vc_column][\/vc_row][vc_row row_content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1642622972381{padding-top: 60px !important;}&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1642630849095{padding-top: 40px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Brand strategy, or branding, is an integral part of creative strategy. From the search for a name to the creation of your logo, our team will assist you in creating your brand identity according to the codes linked to your sector of activity, but also [&hellip;]<\/p>\n","protected":false},"author":214490988,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"class_list":["post-6646","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand strategy and creation - Made in Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/made-in-brand.com\/en\/brand-strategy-and-creation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand strategy and creation - Made in Brand\" \/>\n<meta property=\"og:description\" content=\"[vc_row content_placement=&#8221;middle&#8221; simple_background_color=&#8221;#000000&#8243;][vc_column][\/vc_column][\/vc_row][vc_row row_content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1642622972381{padding-top: 60px !important;}&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1642630849095{padding-top: 40px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]Brand strategy, or branding, is an integral part of creative strategy. 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